Britannia Rescue to Sponsor the British Bobsleigh Association

Press release 13 November 2009

Britannia Rescue today announced that it has agreed a new sponsorship deal with the British Bobsleigh Association. The sponsorship starts this month (November 2009) and will include the run-up to the Vancouver Winter Olympic Games which take place in February 2010.

By becoming the main sponsor, Britannia Rescue will provide funding for the team's ongoing training requirements. The British bobsleigh team is one of Britain's top medal hopes at the Winter Olympics and the Britannia Rescue sponsorship provides them with vital financial support.

This is one of the first commercial sponsorship deals for a British winter sports team and is a great opportunity for Britannia Rescue to support home grown talent. The sponsorship will include Britannia Rescue branded bobsleighs and training kit.

Britannia Rescue is the fourth largest breakdown provider in the UK and is part of the LV=insurance, investment and pensions group of companies. Britannia Rescue operates a network of over 300 independent rescue agents across the UK and its average response time to callouts from distressed motorists is less than 40 minutes.

Simon Stevens, general manager of Britannia Rescue, said: "We are delighted to have agreed this deal with the British Bobsleigh Association. Bobsleigh is a fast and dynamic Olympic sport and this is a great fit with the Britannia Rescue business. This sponsorship will help us increase awareness of our brand and the great value products we offer to motorists looking for breakdown cover."

Martin Allison, Chairman of the British Bobsleigh and Skeleton Association, said: "This deal has certainly been a case of Britannia Rescue coming to our rescue! The sponsorship and funding that Britannia Rescue is providing is key to giving the team every chance of success at the Winter Olympics."

Britannia Rescue

Britannia Rescue is the UK's fourth largest road rescue organisation and is part of the LV= group of companies. Britannia Rescue's network has over 3,000 breakdown professionals nationwide and average response time is under 40 minutes. The company has been awarded a Which? Best Buy and offers breakdown assistance throughout the UK and Europe. The company has just been named top provider of road rescue in the Auto Express Driver Power Survey for 2009.

LV=

LV= employs more than 3,800 people, serves more than 3.6 million customers and members, and manages around £7bn on their behalf. We are also the UK's largest friendly society (Association of Friendly Societies Yearbook 2006/2007, total net assets) and a leading mutual financial services provider.