Britannia Rescue and ASDA Financial Services announce new partnership
Press release 12 March 2009
Britannia Rescue today announced a new partnership with supermarket and financial services provider, ASDA.
Britannia Rescue will provide a range of road rescue products to the customers of ASDA. The contract will begin later this month and will run for an initial period of three years. The products will be co-branded and sold in ASDA’s 337 retail stores across the UK and online at asdafinance.com.
The product range will provide vehicle-based cover for both the UK and Europe including a personal option if required. Prices will start from as low as £73.92 for full UK breakdown cover.
Britannia Rescue is the UK's fourth largest road rescue provider and is part of the LV= insurance and investment group. It operates an independent network of over 500 garages meaning its rescue agents reach 92% of call outs within one hour, one of the best performance records in the industry.
Andrew Beard, business development director of Britannia Rescue, said:
"ASDA is one of the UK's leading supermarkets with a substantial and loyal customer base. We are therefore delighted to announce this partnership. We have ambitious growth plans for Britannia Rescue and we believe prestigious commercial partnerships of this nature will play a key part in our future expansion.
"At a time when the motor sector is feeling the pinch, this partnership provides even greater certainty of business for the garages on the Britannia Rescue network.
"We will be working with ASDA to promote a great range of value-for-money rescue products throughout their nationwide network of stores and via on/offline marketing activity."
Gideon Ingham, head of insurance and savings at ASDA Financial Services, added:
"At Asda, we are obsessed with saving money every day for our customers, a position which is more important than ever with the current economic conditions. We challenge our suppliers to do the same to ensure we are offering competitively priced products with added value. By joining forces with Britannia Rescue we will be offering customers one of the best value road rescue products on the market."
Britannia Rescue is part of the LV= Group, a leading financial services provider. LV= employs more than 3,400 people, serves more than 3.5 million customers and members, and manages around £7 billion on their behalf.
Britannia Rescue already provides rescue products for a number of partners including the Civil Service Motoring Organisation, UNISON, NUT and the Royal Air Force Association.
LV=
LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and LV= is a trading style of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.
LV= is the UK's largest friendly society. As a mutual organisation, LV= exists wholly for the benefit of its members. Its philosophy is to put its members first and ensure they benefit from everything the company does.
LV= employs more than 3,800 people, serves around 3.5 million customers and members, and manages around £7 billion on their behalf.